Who's gonna save the world tonight?

The goal of this project was to create an alternative a visual representation of Swedish House Mafia music and style. The challenges that were faced in creating/designing this piece was how to best represent the artist’s aesthetics and style without compromising the unique creative voice. The decision was made to create something minimalistic with the artist logo and/or symbol which is the ellipsis, and work with those elements in order to create unique piece but also to include movement throughout the cover which connects to that of the meaning of an ellipsis. The overall design of the album vinyl cover is a combination of different elements such as imagery, color and typography, these work together to create harmony and an effective design.