Identity is everything.

DEIMOS

The personal brand comes from fascination and interest in greek mythology. The name of Deimos has two meanings, one of them is the personal God of dread and terror and the other is one of the outer natural satellites/moons of Mars. The logo is meant to be simple yet sophisticated that it can be used throughout different mediums.

The color palette chosen because color black and white play with the themes of darkness and light and in between these colors there is a lot of contrast which enhances practicality and readability. The moon icon is memorable so it can be easily recognized or adapted for different media types in both print and digital.